It is not the genius at the top giving directions that makes people great. It is great people that make the guy at the top look like a genius.

I need an army. I need people out there who are either preaching with me to different audiences that I can't get to or who are implementing the work and helping people actually learn their why or practice their why or implement their why because I don't do that.

We very often confuse personality with leadership.

Leadership is not communicating what we need. Leadership is communicating what we can contribute.

I'm pretty confident the why works now. When it first began, somebody said to me: "Will this work in big business?" I said, "I don't know. Let's try." Somebody said will this work in entrepreneurs, relationships or government and military. I said, "I don't know. Let's try." I kept applying the scientific method. I had a theory. I kept applying that theory, looking for opportunities to fail and it kept working.

I don't have to convince everybody in the room. I just need a critical mass of the people in the room.

Nike doesn't want to make products for everyone - they want to make products for champions.