It is not the genius at the top giving directions that makes people great. It is great people that make the guy at the top look like a genius.

Don't show up to prove. Show up to improve.

We must all try to empathize before we criticize. Ask someone what's wrong before telling them they are wrong.

We pursue exercise even though empirically we see no benefit from the energy we're spending and we're hurting. So empirically we should quit. The why is exactly the same thing. You persist even though there are some short-term stresses and even though there is some uncertainty.

The goal of business should not be to do business with anyone who simply wants what you have. It should be to focus on the people who believe what you believe. When we are selective about doing business only with those who believe in our WHY, trust emerges.

The leader's job is to lead and protect. Not have all the answers, not know everything to do, not to micromanage and tell people what to do or how to do it. A leader's job is to lead and protect. That's their job, and it's the people within the organization - their job is to get the work done.

Too many people write books because they want to be a New York Times best-seller. They want the glory and the fame.