The value of experimentation is not the trying. It's the trying again after the experiment fails.
Simon SinekPeople don't buy what you do; they buy why you do it and what you do simply proves what you believe.
Simon SinekThe ad industry thinks their clients are their customers. They think the companies who pay for the production are the ones they are supposed to serve. So the ads they produce make their clients happy... but infuriate the rest of us.
Simon Sinek