I like stories of the classic hero, of good versus evil, the ones in which the good guys wear white and the bad guys wear black... and I love a good sword fight.
Simon SinekTrust doesn't develop from always doing the right thing. Trust comes from taking responsibility when we do the wrong thing.
Simon SinekAll the perks, all the benefits and advantages you may get for the rank or position you hold, they arenโt meant for you. They are meant for the role you fill. And when you leave your role, which eventually you will, they will give the ceramic cup to the person who replaces you. Because you only ever deserved a Styrofoam cup.
Simon SinekPure pragmatism can't imagine a bold future. Pure idealism can't get anything done. It is the delicate blend of both that drives innovation.
Simon SinekSimple ideas are easier to understand. Ideas that are easier to understand are repeated. Ideas that are repeated change the world.
Simon SinekWalt Disney had a very clear sense of why. He was about happiness. Remember when Disney was founded, it was during war. People said that life sucked. And he said, "No." He was an eternal optimist who said: "Life is beautiful. It's about giving. It's about family." Look what happened. His cause grew and people committed themselves to helping him grow the Disney why and it was hugely successful.
Simon Sinek