The responsibility of the company is to help the people, grow as people. If we can do that, then the company will grow as a company.

We have no choice, we must all die. How we live, however, is entirely of our choosing.

Starbucks was founded around the experience and the environment of their stores. Starbucks was about a space with comfortable chairs, lots of power outlets, tables and desks at which we could work and the option to spend as much time in their stores as we wanted without any pressure to buy. The coffee was incidental.

Value is a perception not a calculation. Value is something people feel, not something we tell them they get

Entrepreneurs must be practical experts. They needn't set out to be subject matter experts in what they do; they must set out to solve a problem or pursue some cause or purpose greater than themselves.

Stories are our attempts to share our values & beliefs with the hopes that we may attract those who believe what we believe. This is the basis of forming a trusting relationship. Story telling, therefor, is only worthwhile when it tells what you stand for, not what you do.

When someone asks for your time, and you put your phone away to talk to them... that's leadership.