Great leaders must have two things: a vision of the world that does not yet exist and the ability to communicate that vision clearly.
Simon SinekWe should always choose to work with people we love. They are the ones who will watch our back and our future.
Simon SinekA why has to be for others. It's something you give to the world. It's the reason your friends love you because this is the thing that you give them and it fulfills them. This is the reason your clients love you or your fans love you because you give them something. It's something to offer, that's what the why is.
Simon Sinek