Some people are born good-looking. Some have the gift of gab. And some are lucky enough to be born smarter than the rest of us. Whether we like it or not, Mother Nature does not dole these characteristics out evenly.

Of course there are people out there who are helping others find their why. Some are doing a really great job and some are doing a not so great job. I love the fact there are people out there, and consultants out there doing that.

A boss wants to pay for results, an employee wants recognition for effort. If a boss recognizes effort, they will get even better results.

Those in pursuit of Why are inspired to do what is right. Those in pursuit of What are driven to do what is easy.

All these companies that grew to any sizable proportions were all founded with a belief or a cause bigger than their products or services. It was their products or services that helped them bring that cause to life.

Emails get reactions. Phone calls start conversations.

Most organizations only focus on WHAT they do and HOW they do it - tactics and strategies - and they aren't even aware that this thing called the WHY exists. Focusing on only two pieces of a three piece puzzle leaves an organization, or a career, inherently out of balance. Being out of balance, only operating on two of the three pieces, shows up in different ways - increased stress, loss of passion, obsession with what your competition is doing, being forced to play the price game, trouble differentiating. These are all signs that the WHY is missing.