The concept of why is already in the vernacular. It is now a noun. "That company doesn't know their why." "They need to learn their why." "That politician needs to understand his why." We talk about it as a noun. That never existed prior to 2009. That never existed prior to 2006 when I first started articulating it. This is the most amazing thing to me. It has now become a concept. It's part of the way we think about businesses and transactions and decisions.
Simon SinekThe value of experimentation is not the trying. It's the trying again after the experiment fails.
Simon SinekOur vision is only actionable if we share it. Without sharing, itโs just a figment of our imagination.
Simon Sinek