Offer someone the opportunity to rebuild a company or reinvent an industry as the primary incentive, and it will attract those drawn to the challenge first and the money second.
Simon SinekPeople don't buy what you do; they buy why you do it and what you do simply proves what you believe.
Simon SinekThere are two kinds of experts: academic experts and practical experts. One is not better than the other, but they are very different, and each offers very different value.
Simon Sinek