All organizations start with WHY, but only the great ones keep their WHY clear year after year. Those who forget WHY they were founded show up to the race every day to outdo someone else instead of to outdo themselves. The pursuit, for those who lose sight of WHY they are running the race, is for the medal or to beat someone else.

We must be clear about where we’re going if we want anyone to help us get there.

A boss wants to pay for results, an employee wants recognition for effort. If a boss recognizes effort, they will get even better results.

When my books came out, they started selling but they started selling at a relatively consistent but low pace. And they started to pick up the pace.

The world is a bell curve. Classroom test scores, employee performance in a company or how many people really, really like you. No matter the population you're studying, they always fit neatly across the standard deviations of the famous bell curve.

There are leaders and there are those who lead. Leaders hold a position of power or influence. Those who lead inspire us.

I was always curious why certain marketing worked and some marketing did not.