Disney became hated. It became one of the evil corporations. It used to be loved. They couldn't hold onto talent; they couldn't attract talent. Some of their products did badly. The Californialand project was a $5 billion waste of money. They couldn't make it work. The magic had gone, no pun intended.

Good marketing offers us a view of the world. Bad marketing offers us a product to buy.

The ones who show up to take, they show up and say, "Hi. My name is Steve. I'm an expert in this and I've studied this and I've worked with these clients." On every single power point presentation, it has their email, their Twitter handle and their Facebook account, so you can follow them. At the end, they tell you, "Please follow me." When you ask them a question, they say, "Well, I could tell you the answer, but you should really just read my book."

Profit isn't a purpose, it's a result. To have purpose means the things we do are of real value to others.

I don't consider myself an expert in the why.

Those who lead inspire us Whether they are individuals or organizations, we follow those who lead not because we have to but because we want to.

If somebody wants to learn their why, either you help them or send them over to their course. All of this stuff helps.