People don't buy what you do; they buy why you do it and what you do simply proves what you believe.
Simon SinekAuthenticity is about imperfection. And authenticity is a very human quality. To be authentic is to be at peace with your imperfections. The great leaders are not the strongest, they are the ones who are honest about their weaknesses. The great leaders are not the smartest; they are the ones who admit how much they don't know. The great leaders can't do everything; they are the ones who look to others to help them. Great leaders don't see themselves as great; they see themselves as human.
Simon SinekWhat good is it to have a belly if there's no fire in it? Wake up, drink your passion, light a match and get to work.
Simon SinekGreat companies donโt hire skilled people and motivate them, they hire already motivated people and inspire them. People are either motivated or they are not. Unless you give motivated people something to believe in, something bigger than their job to work toward, they will motivate themselves to find a new job and youโll be stuck with whoeverโs left.
Simon Sinek