We last longer if we compete against ourselves for the good of others instead of competing against others for the good of ourselves.
Simon SinekA why has to be for others. It's something you give to the world. It's the reason your friends love you because this is the thing that you give them and it fulfills them. This is the reason your clients love you or your fans love you because you give them something. It's something to offer, that's what the why is.
Simon SinekIf you look at the average age of a company on the Dow Jones index, it's something like 35 years or younger. In other words... success is no indication of longevity.
Simon Sinek