Wal-Mart's size and scale is so vast they literally have the ability to change the face of the entire country. If Wal-Mart were to make a decision tomorrow to refuse to sell a single product made with partially hydrogenated oils, for example, we'd probably see rates from heart disease decline a few years later. That's how powerful Wal-Mart is.

Disney is beloved again. They can now attract the talent again and they can hold onto the talent again. People trust them again. It's all return since they went back to the why.

If you hire people just because they can do a job, they'll work for your money, but if they believe what you believe, they'll work for you with blood and sweat and tears.

There's only one why. You only have one why, and your why is fully formed by the time you're 17, 18 or 19years old, maybe even earlier. The rest of your life are simply opportunities to either live in or out of balance and the career choices we make and the decisions we make in our lives either put us in balance with our why, which makes us happy, fulfilled and inspired. Or it puts us out of our why, which makes us frustrated, stressed out and sometimes we fail.

It's the discipline to understand that the things that might make you rich or things might make you famous are sometimes worth pursuing and sometimes are not.

You'll never see the president carry his own luggage, and why? Because even though we know he has luggage, it would reduce his stature if he was too much like us. We need to think of our leaders as being above us, even though they must still relate to us.

Nike doesn't want to make products for everyone - they want to make products for champions.