Those in pursuit of Why are inspired to do what is right. Those in pursuit of What are driven to do what is easy.
Simon SinekEvery single organization - or career, for that matter - exists on three levels: WHAT you do, HOW you do it and WHY you do it.
Simon SinekAnyone who achieves any kind of success, however you want to define it, sometimes can't let go of it.
Simon Sinek