Good marketing speaks to human beings - the way human beings understand and take in information.
Simon SinekSpending too much time focused on others' strengths leaves us feeling weak. Focusing on our own strengths is what, in fact, makes us strong.
Simon SinekFight against something and you focus on the thing you hate. Fight for something and you focus on the thing you love.
Simon SinekQuality effective leaders have the confidence to trust others to try, succeed, and sometimes to fail. We very often confuse personality with leadership. In other words, leadership is not about being a nice person or not a nice person.
Simon Sinek