You are authentic when everything you say and everything you do you ACTUALLY believe.

Start with why. And work really hard to make sure you're consistent.

If you care, do something. If you don't care, please stay out of the way of those who do.

Entrepreneurs see the thing they want or need, then try to figure out a process of how to get it. People who shouldn't be entrepreneurs see the standard process they need to go through to get the thing they want or need then decide if they want to go through that process.

I need an army. I need people out there who are either preaching with me to different audiences that I can't get to or who are implementing the work and helping people actually learn their why or practice their why or implement their why because I don't do that.

Authenticity is more than speaking; Authenticity is also about doing. Every decision we make says something about who we are.

The ad industry thinks their clients are their customers. They think the companies who pay for the production are the ones they are supposed to serve. So the ads they produce make their clients happy... but infuriate the rest of us.