You are authentic when everything you say and everything you do you ACTUALLY believe.

We all have the luxury of looking out for ourselves. Leaders also have the honor of looking out for others.

Leadership is not achieved by an individual. Leadership is bestowed by the group.

Good marketing speaks to human beings - the way human beings understand and take in information.

In the military, they give medals for people who are willing to sacrifice themselves so that others may survive. In business, we give bonuses to people who sacrifice others.

More information is always better than less. When people know the reason things are happening, even if it's bad news, they can adjust their expectations and react accordingly. Keeping people in the dark only serves to stir negative emotions.

If you're going to undertake any project, like a book, you have to show up to give.