WHY did we start doing WHAT weโre doing in the first place, and WHAT can we do to bring our cause to life considering all the technologies and market opportunities available today?
Simon SinekThe confident ask questions to learn what will connect. The insecure just keep talking with the hope something will stick.
Simon SinekThe ad industry thinks their clients are their customers. They think the companies who pay for the production are the ones they are supposed to serve. So the ads they produce make their clients happy... but infuriate the rest of us.
Simon SinekDon't wait for perfection before you start. Start somewhere so you can have something tangible you can work to perfect.
Simon SinekYou have to write a book because you believe it has helped you, because you believe it has helped others personally and you are dying to share with it others because you know it will add value to their lives. You write it for them like a gift. You don't want anything from them. You don't want them to do anything for you. You don't even care if they all share the book with their friends, they don't all have to buy them. You're just dying to share this idea with people. Your challenge is to write it in a way that is compelling, enjoyable to read so that they will get the idea.
Simon Sinek