The best ideas are the honest ones. Ones born out of personal experience. Ones that originated to help a few but ended up helping many.
Simon SinekA parent does not do everything for their kid. A parent that does everything for their kid produces a kid with no self-confidence.
Simon SinekMergers are like marriages. They are the bringing together of two individuals. If you wouldn't marry someone for the 'operational efficiencies' they offer in the running of a household, then why would you combine two companies with unique cultures and identities for that reason?
Simon SinekYou have to write a book because you believe it has helped you, because you believe it has helped others personally and you are dying to share with it others because you know it will add value to their lives. You write it for them like a gift. You don't want anything from them. You don't want them to do anything for you. You don't even care if they all share the book with their friends, they don't all have to buy them. You're just dying to share this idea with people. Your challenge is to write it in a way that is compelling, enjoyable to read so that they will get the idea.
Simon Sinek