Starbucks was founded around the experience and the environment of their stores. Starbucks was about a space with comfortable chairs, lots of power outlets, tables and desks at which we could work and the option to spend as much time in their stores as we wanted without any pressure to buy. The coffee was incidental.
Simon SinekBeing driven is not the same as being passionate. Passion is a love for the journey. Drive is a need to reach the destination.
Simon SinekI only have one why, and my challenge is to make sure the things I say and the things I do remain consistent for as often and as long as possible.
Simon Sinek