What I say is join me and be part of the army and find ways that maybe even I haven't thought of I haven't even thought of to help spread this message and inspire people to do what inspires them. That's what I need you to do.

I'm pretty confident the why works now. When it first began, somebody said to me: "Will this work in big business?" I said, "I don't know. Let's try." Somebody said will this work in entrepreneurs, relationships or government and military. I said, "I don't know. Let's try." I kept applying the scientific method. I had a theory. I kept applying that theory, looking for opportunities to fail and it kept working.

I couldn't understand why my productivity went down when I had deliberately made more time available to write. Then I realized it was because I wasn't flying as much.

During World War II, the pilot losses were staggering. In some bombing raids, as many as 80% of the planes that left did not return.

Generosity is doing something for someone else expecting nothing in return.

The responsibility of leadership is not taken, it is given. Only when others choose to follow us can we truly lead.

All these companies that grew to any sizable proportions were all founded with a belief or a cause bigger than their products or services. It was their products or services that helped them bring that cause to life.