Good marketing offers us a view of the world. Bad marketing offers us a product to buy.

Leading is not the same as being the leader. Being the leader means you hold the highest rank, either by earning it, good fortune or navigating internal politics. Leading, however, means that others willingly follow you—not because they have to, not because they are paid to, but because they want to.

We live in times of high stress. Messages that are simple, messages that are inspiring, messages that are life-affirming, are a welcome break from our real lives.

Purpose does not need to involve calculations or numbers. Purpose is about the quality of life. Purpose is human, not economic.

Words may inspire but only action creates change.

If we don't give things a try, nothing will get off the ground.

People who go to work to be a part of the cause don't go home. They are home. Now - who wants to quit?