Good marketing offers us a view of the world. Bad marketing offers us a product to buy.

I cannot tell you on a day to day basis that there's a return on investment. I can tell you if you stick with it, absolutely in a few months things will start to change. It starts to change slowly. Things start to get a little easier. As the momentum builds it becomes bigger and bigger.

It is better to disappoint people with the truth than to appease them with a lie.

Pilots have their names painted just beneath the canopy of their aircraft. This gives the pilot a sense of ownership for his or her jet. What's more, like cars, each aircraft has its own personality, so it's important for a pilot to get to know and love his aircraft.

Words may inspire but only action creates change.

Leaders volunteer to go first into danger. Their willingness to sacrifice for us is the reason we're inspired to follow.

The courage of leadership is giving others the chance to succeed even though you bear the responsibility for getting things done.