I never imagined working with CEOs, congressmen or the military, yet I make regular visits to the Pentagon, stop by the Capitol now and then and sit down with leaders of all kinds of companies.

I put messages out there that start with why and they talk about what I believe. They go on to demonstrate and give examples. If it resonates with others, those with whom it resonates will share it with their friends and say, "This inspired me. You should watch it. You should read this."

The hardest part is starting. Once you get that out of the way, you'll find the rest of the journey much easier.

I have to have an impact. That's what drives me to practice to make sure my words are clear and my stories are compelling. Right. Because it matters.

The goal of business should not be to do business with anyone who simply wants what you have. It should be to focus on the people who believe what you believe. When we are selective about doing business only with those who believe in our WHY, trust emerges.

If you go to the gym and you come home and look into the mirror, you'll see nothing. If you go the next day and you come home, you will see nothing. In fact sometimes you're in pain.

I'm very clear about what I believe.