I never imagined working with CEOs, congressmen or the military, yet I make regular visits to the Pentagon, stop by the Capitol now and then and sit down with leaders of all kinds of companies.

What I'm doing is obeying the law of diffusion of innovations.

Value is not determined by those who set the price. Value is determined by those who choose to pay it.

The future is only scary if we try to avoid it.

In the military, they give medals for people who are willing to sacrifice themselves so that others may survive. In business, we give bonuses to people who sacrifice others.

People who go to work to be a part of the cause don't go home. They are home. Now - who wants to quit?

Those in pursuit of Why are inspired to do what is right. Those in pursuit of What are driven to do what is easy.