Starbucks was founded around the experience and the environment of their stores. Starbucks was about a space with comfortable chairs, lots of power outlets, tables and desks at which we could work and the option to spend as much time in their stores as we wanted without any pressure to buy. The coffee was incidental.
Simon SinekCuriosity is essential for progress. Only when we look to worlds beyond our own can we really know if there's room for improvement.
Simon SinekPushing yourself to be the best is unsustainable. Simply push yourself to be better than the day before.
Simon SinekFollowing takes why. Transactions take what. It has to be real. It has to be the same for writing a book.
Simon Sinek