If you sell what you do, you're a vendor. If you sell why you do it, you're a brand.
It is better to disappoint people with the truth than to appease them with a lie.
If we were good at everything we would have no need for each other.
A boss wants to pay for results, an employee wants recognition for effort. If a boss recognizes effort, they will get even better results.
Our reputations do not come from how we talk about ourselves. Our reputations come from how others talk about us.
The cost of leadership is self-interest.