I'm interested in the innovator and the early adopter.

There's nothing efficient about innovation.

My own career is a case study for what I believe in.

Starbucks was founded around the experience and the environment of their stores. Starbucks was about a space with comfortable chairs, lots of power outlets, tables and desks at which we could work and the option to spend as much time in their stores as we wanted without any pressure to buy. The coffee was incidental.

I'm very clear about what I believe.

Believing that your competition is stronger and better than you pushes you to better yourselves.

I'm interested in the left side of the Bell Curve.