If you hire people just because they can do a job, they'll work for your money, but if they believe what you believe, they'll work for you with blood and sweat and tears.

Stories are our attempts to share our values & beliefs with the hopes that we may attract those who believe what we believe. This is the basis of forming a trusting relationship. Story telling, therefor, is only worthwhile when it tells what you stand for, not what you do.

Authenticity is more than speaking; Authenticity is also about doing. Every decision we make says something about who we are.

All organizations start with WHY, but only the great ones keep their WHY clear year after year.

There are leaders, and there are those who lead.

Entrepreneurs must be practical experts. They needn't set out to be subject matter experts in what they do; they must set out to solve a problem or pursue some cause or purpose greater than themselves.

We should never let reality interfere with our dreams. Reality can't see what we can see.