All these companies that grew to any sizable proportions were all founded with a belief or a cause bigger than their products or services. It was their products or services that helped them bring that cause to life.
Simon SinekWhat is a company that believes in good, clean family entertainment doing making R-rated pictures.
Simon SinekThe goal of life is not to have our lives mean something to ourselves. The goal of life is to have our lives mean something to others.
Simon SinekI'm investing in myself, I'm investing in others and I'm investing in my cause. I know if I persist it will pay back in dividends and it always does.
Simon Sinek