Stories are our attempts to share our values & beliefs with the hopes that we may attract those who believe what we believe. This is the basis of forming a trusting relationship. Story telling, therefor, is only worthwhile when it tells what you stand for, not what you do.
Simon SinekAuthenticity is more than speaking; Authenticity is also about doing. Every decision we make says something about who we are.
Simon SinekAll organizations start with WHY, but only the great ones keep their WHY clear year after year.
Simon Sinek