Following takes why. Transactions take what. It has to be real. It has to be the same for writing a book.

The ones who show up to take, they show up and say, "Hi. My name is Steve. I'm an expert in this and I've studied this and I've worked with these clients." On every single power point presentation, it has their email, their Twitter handle and their Facebook account, so you can follow them. At the end, they tell you, "Please follow me." When you ask them a question, they say, "Well, I could tell you the answer, but you should really just read my book."

We can't all be good at everything. This is partly the logic behind having a team in the first place, so each role can be filled with the person best suited for that role and together, every job and every strength is covered.

Being driven is not the same as being passionate. Passion is a love for the journey. Drive is a need to reach the destination.

Offer someone the opportunity to rebuild a company or reinvent an industry as the primary incentive, and it will attract those drawn to the challenge first and the money second.

Let us not attack those who disagree. Let us defend those who follow.

Taking a job for the cash is not as important as taking a job for the joy.