Following takes why. Transactions take what. It has to be real. It has to be the same for writing a book.

What good is an idea if it remains an idea? Try. Experiment. Iterate. Fail. Try again. Change the world.

If you want to feel happy, do something for yourself. If you want to feel fulfilled, do something for someone else.

I only have one why, and my challenge is to make sure the things I say and the things I do remain consistent for as often and as long as possible.

There are leaders, and there are those who lead. Leaders are those who hold a position of power or authority. But those who lead are those who inspire us. And it's those who start with why, that have the ability to inspire those around them or find others who inspire them.

Trust doesn't develop from always doing the right thing. Trust comes from taking responsibility when we do the wrong thing.

Focus on long term success but be willing to make short term adjustments to get there