Nike doesn't want to make products for everyone - they want to make products for champions.
Simon SinekI couldn't understand why my productivity went down when I had deliberately made more time available to write. Then I realized it was because I wasn't flying as much.
Simon SinekMergers are like marriages. They are the bringing together of two individuals. If you wouldn't marry someone for the 'operational efficiencies' they offer in the running of a household, then why would you combine two companies with unique cultures and identities for that reason?
Simon SinekPeople don't buy what you do; they buy why you do it and what you do simply proves what you believe.
Simon Sinek