Those who lead inspire us Whether they are individuals or organizations, we follow those who lead not because we have to but because we want to.

If you're looking for a book that will spike in sales and then go away and then spike again when it comes out in paperback, your normal model, I definitely won't give you that.

Leading is not the same as being the leader. Being the leader means you hold the highest rank, either by earning it, good fortune or navigating internal politics. Leading, however, means that others willingly follow you—not because they have to, not because they are paid to, but because they want to.

I've been dogmatic to use myself as a case study.

People don't buy what you do; they buy why you do it and what you do simply proves what you believe.

Trust is maintained when values and beliefs are actively managed. If companies do not actively work to keep clarity, discipline and consistency in balance, then trust starts to break down.

Leadership is not about being a nice person or not a nice person.