Following takes why. Transactions take what. It has to be real. It has to be the same for writing a book.
Simon SinekAll organizations start with WHY, but only the great ones keep their WHY clear year after year.
Simon SinekThe reality is that fulfillment, success and all of these good things comes from trying to help those that we care about to achieve those things. How can I help somebody I care about find the job they love? How can I help somebody I care about find happiness in their work? And when we commit to service it actually biologically and anthropologically is more likely to lead to our own success and our own happiness.
Simon Sinek