During World War II, the pilot losses were staggering. In some bombing raids, as many as 80% of the planes that left did not return.

Very few people or companies can clearly articulate WHY they do WHAT they do. By WHY I mean your purpose, cause or belief - WHY does your company exist? WHY do you get out of bed every morning? And WHY should anyone care?

All the great organizations in the world, all have a sense of why that organization does what it does.

Great leaders and great organizations are good at seeing what most of us can’t see. They are good at giving us things we would never think of asking for.

I don't consider myself an expert in the why.

The only way to 'find out if it will work out' is to do it.

There is a difference between running with all your heart with your eyes closed and running with all your heart with your eyes wide open.