You shouldn't be a prisoner of your own ideas.

Also, since art is a vehicle for the transmission of ideas through form, the reproduction of the form only reinforces the concept. It is the idea that is being reproduced. Anyone who understands the work of art owns it. We all own the Mona Lisa.

Banal ideas cannot be rescued by beautiful execution.

[The artist's aim is] not to instruct the viewer, but to give him information... . The artist would follow his predetermined premise to its conclusion, avoiding subjectivity. Chance, taste, or unconsciously remembered forms would play no part in the outcome. The serial artist does not attempt to produce a beautiful or mysterious object but functions merely as a clerk cataloguing the results of his premise.

Don’t worry about cool, make your own uncool.

New materials are one of the great afflictions of contemporary art. Some artists confuse new materials with new ideas.

Conceptual art became the liberating idea that gave the art of the next 40 years its real impetus.