If you believe that what youโre doing will have positive results, it willโ even if itโs not immediately obvious.
Sophia AmorusoI'm just always making things that are personal but hopefully also inspiring, and share not just my story, but other people's stories.
Sophia AmorusoIt's a huge assortment that we have under our roof and I don't know, it's just managing a taste level and execution of a vision. I think our team does as incredible job at it but it takes incredible leadership and I'm only really a spark for all of that. I'm not out there at every trade show, and so having an amazing team that can keep that vision month after month and keep the assortment consistent is a huge challenge. But something I think we execute every well.
Sophia Amoruso