It's a huge assortment that we have under our roof and I don't know, it's just managing a taste level and execution of a vision. I think our team does as incredible job at it but it takes incredible leadership and I'm only really a spark for all of that. I'm not out there at every trade show, and so having an amazing team that can keep that vision month after month and keep the assortment consistent is a huge challenge. But something I think we execute every well.
Sophia AmorusoI stopped feeling like I didn't belong anywhere, and realized that I actually belonged anywhere I wanted to be.
Sophia AmorusoOur lives are so visual now, with social media and we're constantly shifting gears. Nobody requires a table of contents. Nobody requires that one page leads to the next page, we're okay being surprised by things that are eclectic.
Sophia AmorusoThe last thing Iโd ever subscribe to are fashion rules. However, I do think that you should put effort into what you wear. Clothing is ultimately the suit of armor in which we battle the world. When you choose your clothing right, it feels good. And thereโs nothing shallow about feeling good. Owning your style, however, is much more about your attitude than it is about whatโs on your back. But donโt underestimate the transformational possibilities that getting dressed can afford you.
Sophia Amoruso