There is no normal. What my job was a few years ago was completely different than what it is today. As soon as I have it dialed in, the company changes and the team changes and my role changes as a result. What the company needs is always evolving, and I don't get to choose what I want to do as much as I thought I would be now - which is OK. It keeps me in this position of learning new things and keeping me humble. There is always something I don't know, and I'm comfortable with that.

I'm not out there picking out every single item that we sell, and also we don't even make every single item that we sell.

It's really, really eclectic. It's not a business book [Girlboss], but it's still a book that should make you want to get up and do things and think about your life. And for a book that looks that beautiful on a coffee table, I think that's a very special thing. So it's hopefully a new genre I guess, of book. It was so fun to put together and fun to write, that was really a pleasure.

There are secret opportunities hidden inside every failure.

It's a huge assortment that we have under our roof and I don't know, it's just managing a taste level and execution of a vision. I think our team does as incredible job at it but it takes incredible leadership and I'm only really a spark for all of that. I'm not out there at every trade show, and so having an amazing team that can keep that vision month after month and keep the assortment consistent is a huge challenge. But something I think we execute every well.

Our lives are so visual now, with social media and we're constantly shifting gears. Nobody requires a table of contents. Nobody requires that one page leads to the next page, we're okay being surprised by things that are eclectic.

To be an author, and an executive producer, and a host, and I don't even know, I mean I actually have a resume now, which is pretty cool.