I'm a fan of Tom's of Maine natural oral care line for those very reasons; they deliver on both healthy and environmental goodness. The beauty of it is you'll feel even more empowered knowing you're doing something good for yourself and the environmental footprint of your beauty routine.
Sophie Heyman UlianoGoodness, for me, has to start in my own backyard: find what's beautiful about where I am right now, rather than criticizing myself for what I'm not. We live in a culture where physical perfection and youth is revered, and so women over a certain age begin to feel irrelevant.
Sophie Heyman UlianoI love to help women cut through all the labeling loopholes to find the best personal and oral care products on the market. This includes, of course, ingredients, but also recyclable packaging, products with expiration dates, examining company values (which includes no animal testing), and more.
Sophie Heyman UlianoThe most beautiful women I know are passionate, curious, funny and have a deep sense of purpose and they are all over 70! Finding these qualities in myself, and celebrating them in other women is the starting place of being Gorgeous for Good.
Sophie Heyman UlianoThat transparency is important. Look at what's inside products and seek out those that contain natural, plant-based ingredients - from toothpaste to cosmetics.
Sophie Heyman UlianoHollywood is definitely now embracing a more natural approach to beauty. Staying "youthful-looking" is old news. The ubiquitous term "anti-aging" has become meaningless. Women today want to look like a more revitalized version of themselves. The bottom line is we all want to be natural. I am seeing an increasing number of people who want to match the products they use every day to a more natural, healthy lifestyle.
Sophie Heyman Uliano