A doctrine-teaching, character-building university, the Brigham Young University is dedicated to the building of character and faith, for character is higher than intellect . . . . We are men of God first, men of letters second, men of science third, and noted men fourth, men of rectitude rather than academic competence. . . . Our academic training must be as impeccable as our lives.
Spencer W. KimballWe do believe in setting goals. We live by goals. In athletics we always have a goal. When we go to school, we have the goal of graduation and degrees. Our total existence is goal-oriented. We must have goals to make progress, encouraged by keeping records . . . as the swimmer or the jumper or the runner does . . . Progress is easier when it is timed, checked, and measured. . . .Goals are good. Laboring with a distant aim sets the mind in a higher key and puts us at our best. Goals should always be made to a point that will make us reach and strain.
Spencer W. Kimball