Resist the temptation to try to use dazzling style to conceal weakness of substance.

Ideally, I'd like every issue to include a diverse group of stories that meet the qualifications sketched above, but covering a wide range of specific matter and flavour.

And, of course, some SF is set close enough to here and now that Anglo and European do apply. Since many of the writers come from those backgrounds, so does much of the fiction.

It's easy to imagine ways the future can be ugly and depressing. It's harder, but more worthwhile, to imagine plausible ways we can make it better.

Through our entire history we have become accustomed to pushing [animals] around in ways dictated by our own wants and needs without much regard for theirs.

Don't mistake a good setup for a satisfying conclusion - many beginning writers end their stories when the real story is just ready to begin.

I think the international appeal of SF is quite understandable since the kinds of people who like to read it, are, by the nature of the beast, interested in other cultures, of which other nations on Earth are the closest available example.