I feel like a different person since my mum passed away, like I'm driving a ship with my husband alongside me and we're leading these four children into unknown waters.

There's nothing fashionable about a dead animal that has been cruelly killed just because some people think it looks cool to wear.

Running is a huge category for us. To be able to run to work and have lightweight, breathable, windproof materials you can chuck in your bag that work on technical level but also on a lifestyle level are really important to me. I work out - and I think most people do - and I want to encourage women and inspire them in a way that fits in with their lifestyle.

A little black dress is something to rely on. To fill you with confidence and ease. To have an attitude that is pure and effortless, yet sexy and classy.

I love that you can have the language between the two worlds of technology and fashion, because I don't think that many designers get to do that.

My biggest surprises in my everyday job have to do with the challenges of trying to be slightly more responsible as a brand.

People think I'm strong, but actually I wanted to crawl away. I thought, I'm going to live in the country with my horse and I'll get a nine-to-five; I don't need this.