A little black dress is something to rely on. To fill you with confidence and ease. To have an attitude that is pure and effortless, yet sexy and classy.

Running is a huge category for us. To be able to run to work and have lightweight, breathable, windproof materials you can chuck in your bag that work on technical level but also on a lifestyle level are really important to me. I work out - and I think most people do - and I want to encourage women and inspire them in a way that fits in with their lifestyle.

It's not about what it looks like in the studio or on the runway. It's what it looks like on a real person that matters.

We always had our own vegetables growing up and now I'm doing it with my kids at our house in the country.

My mum taught me to have a soul.

When you think of fashion photography, it's a dream. It's like we all want to be those women. We want to wear those dresses.

I loved all those Doris Day visuals of her being a tomboy and then changing into this gorgeous girl in a ballgown.