There are several key pieces to keeping audiences engaged, and the evolution of that. One of them is a content ecosystem, which is leveraging and utilizing as many different platforms as you possibly can to continue to drive the conversation so people have the opportunity to enter your brand from different ways.
Stephanie McMahonUFC, they can make a big star but the second that person loses, they lose credibility, and how do you continue to make that star rise?
Stephanie McMahonUFC is not a competitor to the WWE because we are entertainment and UFC is competitive sport. It's very different.
Stephanie McMahonOh, I don't know about that, Jericho. See, when it comes to the bedroom, The Game always came up a little bit... short.
Stephanie McMahon