There are several key pieces to keeping audiences engaged, and the evolution of that. One of them, mostly importantly really, is to have a brand that has purpose and value.

Social is about engaging, it's about a conversation, it's about listening and then responding, it's an ongoing conversation with our fan base.

My father has this expression that you have to be able to look yourself in the eyes in the mirror, you know, and know that you're a good person. If that's true and you feel good about yourself then that's all that matters no matter what other people's perceptions are.

You can't teach charisma. You can draw it out of people if it's there and they haven't quite figured out how to utilize it yet, but it's just one of those things, that's why they call it the "X factor".

I think anybody has, regardless of your gender, we all have equal value if you have value to bring and value to provide, you just have to be willing to use your voice.

There are several key pieces to keeping audiences engaged, and the evolution of that. One of them is a content ecosystem, which is leveraging and utilizing as many different platforms as you possibly can to continue to drive the conversation so people have the opportunity to enter your brand from different ways.

There are several key pieces to keeping audiences engaged, and the evolution of that. One of them, mostly importantly really, is to have a brand that has purpose and value.