I've never felt my gender was an obstacle. There have of course been moments in my career when it has slapped me in the face but the reason I felt it slapped me in the face was because it wasn't something that I had contemplated before.

UFC is not a competitor to the WWE because we are entertainment and UFC is competitive sport. It's very different.

I've never felt my gender was an obstacle. There have of course been moments in my career when it has slapped me in the face but the reason I felt it slapped me in the face was because it wasn't something that I had contemplated before.

Now my mom designs to resign so she runs for US senate, and now at 67 my mom just launched a new company called Women's Leadership Live, she is the cofounder and CEO, and it's all about empowering women to be successful in business however they define success. When you have a role model like that you really don't ever look at gender as an issue and it's about owning your place and taking charge of your role, regardless of what you look like.

Social is about engaging, it's about a conversation, it's about listening and then responding, it's an ongoing conversation with our fan base.

There are several key pieces to keeping audiences engaged, and the evolution of that. One is a content-first strategy because you need to provide the best possible product, no matter what your brand is, it's got to be a great, incredible product first.

UFC, they can make a big star but the second that person loses, they lose credibility, and how do you continue to make that star rise?