To focus on technique is like cramming your way through school. You sometimes get by, perhaps even get good grades, but if you don't pay the price day in and day out, you'll never achieve true mastery of the subjects you study or develop an educated mind.

Perhaps the most important vision of all is develop a sense of self, a sense of your own destiny, a sense of unique mission and role in life.

Habit 1: Be Proactive Habit 2: Begin with the End in Mind Habit 3: Put First Things First Habit 4: Think Win/Win Habit 5: Seek First to Understand, Then to Be Understood Habit 6: Synergize Habit 7: Sharpen the Saw

Principles are the basis for developing a vision and value system for all.

Difference is the beginning of synergy.

If you focus on principles, you empower everyone who understands those principles to act without constant monitoring, evaluating, correcting, or controlling.

Brands need to reinvent themselves from time to time to stay relevant.