While values drive behaviors, principles govern consequences.

The deepest desire of the human spirit is to be acknowledged.

Be proactive. Ask yourself, "Are my actions based on self-chosen values or on my moods, feelings and circumstances?"

Trust is a function of both character and competence. Of course you can't trust someone who lacks integrity, but if someone is honest but they can't perform, you're not going to trust them either. You won't trust them to get the job done.

If I try to use human influence strategies and tactics of how to get other people to do what I want, to work better, to be more motivated, to like me and each other-while my character is fundamentally flawed, marked by duplicity and insincerity-then, in the long run, I cannot be successful. My duplicity will breed distrust, and everything I do-even using so-called good human relations techniques-will be perceived as manipulative.

Before you wonder "Am I doing things right?" wonder "Am I doing the right things?"

The first principle of ethical power is Purpose. By purpose, I don't mean your objective or intention-something toward which you are always striving. Purpose is something bigger. It is the picture you have of yourself-the kind of person you want to be or the kind of life you want to lead.