"You can buy a person's hand, but you can't buy their heart. His heart is where his enthusiasm, his loyalty is. You can buy his back, but you can't buy his brain. That's where his creativity is, his ingenuity, his his resourcefulness."

Look at the word responsibility-"response-ability"-the ability to choose your response. Highly proactive people recognize that responsibility. They do not blame circumstances, conditions, or conditioning for their behavior. Their behavior is a product of their own conscious choice, based on values, rather than a product of their conditions, based on feeling.

Executives need to understand the economic benefits of trust dividend, especially when the behavior is real, not artificially or superficially created as PR to manipulate trust.

Public behavior is merely private character writ large.

Our ultimate freedom is the right and power to decide how anybody or anything outside ourselves will affect us.

People can't live with change if there's not a changeless core inside them.

People are your most valuable asset. Only people can be made to appreciate in value.