Executives need to understand the economic benefits of trust dividend, especially when the behavior is real, not artificially or superficially created as PR to manipulate trust.

Values determine behavior; Principles determine the consequences of behavior.

We hear a lot about identity theft when someone takes your wallet and pretends to be you and uses your credit cards. But the more serious identity theft is to get swallowed up in other people's definition of you.

The personal power that comes from principle-centered living is the power of a self-aware, knowledgeable, proactive individual, unrestricted by the attitudes, behaviors, and actions of others or by many of the circumstances and environmental influences that limit other people.

It is in the ordinary events of every day that we develop the proactive capacity to handle the extraordinary pressures of life. It's how we make and keep commitments, how we handle a traffic jam, how we respond to an irate customer or a disobedient child. It's how we view our problems and where we focus our energies. It's the language we use.

Humility is the mother of all virtues. Humility says we are not in control, principles are in control, therefore we submit ourselves to principles. Pride says that we are in control, and since our values govern our behavior, we can simply do life our way.

What you see often depends on what you are looking for.