The amateur salesman sells products; the professional sells solutions to needs and problems.
Stephen CoveyWhen people seriously undertake to identify what really matters most to them in their lives, what they really want to be and do, they become very reverent. They start to think in larger terms than today and tomorrow.
Stephen CoveyIt is one thing to make a mistake, and quite another thing not to admit it. People will forgive mistakes, because mistakes are usually of the mind, mistakes of judgment. But people will not easily forgive the mistakes of the heart, the ill intention, the bad motives, the prideful justifying cover-up of the first mistake.
Stephen Covey