A good affirmation has five basic ingredients: it's personal, it's positive, it's present tense, it's visual, and it's emotional.
Stephen CoveyWe see the world, not as it is, but as we are -- or, as we are conditioned to see it. When we open our mouths to describe what we see, we in effect describe ourselves, our perceptions, our paradigms.
Stephen CoveyWhen the trust is high, you get the trust dividend. Investors invest in brands people trust. Consumers buy more from companies they trust, they spend more with companies they trust, they recommend companies they trust, and they give companies they trust the benefit of the doubt when things go wrong.
Stephen Covey