Once we are self-aware, we must choose purposes and principles to live by; otherwise the vacuum will be filled, and we will lose our self-awareness and become like groveling animals who live primarily for survival and propagation. People who exist on that level aren't living; they are "being lived".

We think we see the world as it is, when in fact we see the world as we are.

Accountability breeds response-ability.

Brands need to reinvent themselves from time to time to stay relevant.

Self-awareness is our capacity to stand apart from ourselves and examine our thinking, our motives, our history, our scripts, our actions, and our habits and tendencies.

Taking initiative is a form of self-empowerment.

Involve people in the problem and work out the solution together.