When the trust is high, you get the trust dividend. Investors invest in brands people trust. Consumers buy more from companies they trust, they spend more with companies they trust, they recommend companies they trust, and they give companies they trust the benefit of the doubt when things go wrong.
Stephen CoveyOnly after we can learn to forgive ourselves can we accept others as they are because we don't feel threatened by anything about them which is better than us.
Stephen Covey