Principles are the simplicity on the far side of complexity.

Life is a mission, not a career.

The creative process is also the most terrifying part because you don't know exactly what's going to happen or where it is going to lead. You don't know what new dangers and challenges you'll find. It takes an enormous amount of internal security to begin with the spirit of adventure, discovery, and creativity. Without doubt, you have to leave the comfort zone of base camp and confront an entirely new and unknown wilderness.

But borrowing strength builds weakness.

The person who is truly effective has the humility and reverence to recognize his own perceptual limitations and to appreciate the rich resources available through interaction with the hearts and minds of other human beings.

Employers and business leaders need people who can think for themselves - who can take initiative and be the solution to problems.

When the trust is high, you get the trust dividend. Investors invest in brands people trust. Consumers buy more from companies they trust, they spend more with companies they trust, they recommend companies they trust, and they give companies they trust the benefit of the doubt when things go wrong.