True effectiveness is a function of two things: what is produced (the golden eggs) and the producing asset (the goose).

By centering our lives on timeless, unchanging principles, we create a fundamental paradigm of effective living. It is the center that puts all other centers in perspective.

The challenge is not to manage time, but to manage ourselves.

Principles are natural laws that are external to us and that ultimately control the consequences of our actions. Values are internal and subjective and represent that which we feel strongest about in guiding our behavior.

Two people can see the same thing, disagree, and yet both be right. It's not logical; it's psychological.

If the big rocks don't go in first, they aren't going to fit in later.

Trust is a powerful accelerator to performance and when trust goes up, speed also goes up while cost comes down - producing what we call a trust dividend.