Do what is important, not what is urgent.

If I try to use human influence strategies and tactics of how to get other people to do what I want, to work better, to be more motivated, to like me and each other-while my character is fundamentally flawed, marked by duplicity and insincerity-then, in the long run, I cannot be successful. My duplicity will breed distrust, and everything I do-even using so-called good human relations techniques-will be perceived as manipulative.

Building and repairing relationships are long-term investments.

Nothing is as fast as the speed of trust.

When you engage in a work that taps your talent and fuels your passion-that rises out of a great need in the world that you feel drawn by conscience to meet-therein lies your voice, your calling, your soul's code.

We see the world, not as it is, but as we are -- or, as we are conditioned to see it. When we open our mouths to describe what we see, we in effect describe ourselves, our perceptions, our paradigms.

Brands need to reinvent themselves from time to time to stay relevant.