Effective people stay out of Quadrants III and IV because, urgent or not, they aren't important. They also shrink Quadrant I down to size by spending more time in Quadrant II...Quadrant II is the heart of effective personal management.
Stephen CoveyWhen you engage in a work that taps your talent and fuels your passion-that rises out of a great need in the world that you feel drawn by conscience to meet-therein lies your voice, your calling, your soul's code.
Stephen CoveySelf-awareness involves deep personal honesty. It comes from asking and answering hard questions.
Stephen Covey