If my sense of security lies in my reputation or in the things I have, my life will be in a constant state of threat and jeopardy-a fear that these possessions may be lost, stolen, or devalued. If I'm in the presence of someone of greater net worth, fame, or status, I feel inferior. If I'm in the presence of someone of lesser net worth, fame or status, I feel superior. My sense of self-worth constantly fluctu-ates. I don't have any sense of constancy, anchorage, or persistent selfhood. I am constantly trying to protect and insure my assets, properties, securities, position, or reputation.
Stephen CoveyExecutives need to understand the economic benefits of trust dividend, especially when the behavior is real, not artificially or superficially created as PR to manipulate trust.
Stephen Covey